MY SUMMER JOB - Garage Saleing

here's a pic of a local garage saler last Saturday in Broad Ripple.

Article from todays New York Times, "William Stratas, author of ''Garage Sales for Profit and Fun'' (Garage Sales Promotions North America, 1993, $9.75), said: ''The key is to operate like any successful retail business in a competitive market. On a summer weekend, you're likely to be competing with several other sales in the region for the same pool of shoppers.''

One way to capture market share is to advertise cleverly and aggressively. ''Give yourself a trademark or identity, like 'The mother of all garage sales,' '' Mr. Stratas said. ''And don't limit your signage to photocopied flyers on 8-by-11 paper. Use colorful posters or clusters of balloons. Go big.'"


For the whole article click here